In the recent past, almost all TV News Channels/Print Media highlighted stories on " Conflict of Interest" in Cricket & how players like MSD & others are involved as shareholders or promoters. At times repeated 'doses' of such stories in Media channels became excruciating. None of the "so called" National heroes from the world of cricket or "Super stars" from Film/Bollywood are saints, all are business professionals,which is the reality & true fact. Neither the Politicians are the "selfless" servant of the People of India.
Further, while we may appreciate the Role of Electronic or Print Media in bringing in many unknown /under the carpet stories to the surface & exposing 'corruption" engrossed in all spheres of democratic system or Institutions of India from time to time. But as "Eye opener" or "Opinion builder", Media channels too require the "Proof of integrity" or "Transparency Code of conduct" in their operation.
For an example ,if a company /corporate/body or Individual -'X' is under scanner for any corruption or "black money" or 'black mailing"being questioned under Income tax laws in India & the "X" is promoter or funding or sponsor of any program of any Electronic Media or Print media, it is the moral obligation of concerned Media organization to telecast/print such stories as well without any bias & put forth the insights for public view or review. Most of the prime- time News programs of different TV channels are 'sponsored" by either leading Academic group or Institution or leading Corporates & various Awards Instituted by these News channels are also sponsored by companies /corporate in a similar way any Bollywood or TV entertainment programs are hosted.
Though it is known veracity that for operation of Private News Channels or Electronic Media, funding or financial support is quintessential but being a Media house & with the telecast or broadcast capability among masses, they eventually turn out to be a "public opinion builder" & hence their duty is alike any 'Public servant" & are accountable for any deed or misdeeds.
Recently , Information commission gave ruling about political parties to be under the ambit of RTI, same must apply to Media fraternity for the sake of transparency. Media editors, Anchors, Presenters of reputed channels, News editors are no less than any Celebrity or Public figure & are answerable for any "smoke" of wrongdoing by them or Promoter/Stakeholder/Fund provider in the similar manner as any Cricketer, Politician, Public servant, Film Star.
For an example ,if a company /corporate/body or Individual -'X' is under scanner for any corruption or "black money" or 'black mailing"being questioned under Income tax laws in India & the "X" is promoter or funding or sponsor of any program of any Electronic Media or Print media, it is the moral obligation of concerned Media organization to telecast/print such stories as well without any bias & put forth the insights for public view or review. Most of the prime- time News programs of different TV channels are 'sponsored" by either leading Academic group or Institution or leading Corporates & various Awards Instituted by these News channels are also sponsored by companies /corporate in a similar way any Bollywood or TV entertainment programs are hosted.
Though it is known veracity that for operation of Private News Channels or Electronic Media, funding or financial support is quintessential but being a Media house & with the telecast or broadcast capability among masses, they eventually turn out to be a "public opinion builder" & hence their duty is alike any 'Public servant" & are accountable for any deed or misdeeds.
Recently , Information commission gave ruling about political parties to be under the ambit of RTI, same must apply to Media fraternity for the sake of transparency. Media editors, Anchors, Presenters of reputed channels, News editors are no less than any Celebrity or Public figure & are answerable for any "smoke" of wrongdoing by them or Promoter/Stakeholder/Fund provider in the similar manner as any Cricketer, Politician, Public servant, Film Star.
